Digital Concert Platform

The B.R.A.N.D. NEW project departed from a core issue: how Europe’s emerging classical musicians—many of them prize winners of youth music competitions—would retain an audience in 20 years. The partners developed and implemented innovative concert formats that actively involved the audience in the creative process.

Over the following years, B.R.A.N.D. NEW promoted many young musicians through various projects across five European countries: Austria, Germany, Lithuania, Luxembourg, and Ukraine.





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Brand new and history | Projects

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2021-07-24
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EMCY Goes Detect Classic Festival – Germany 2021

The activity consisted in a three-day digital workshop and a seven day in person workshop, bringing together nine musicians from all over Europe. Together with the composer Mathis Nitschke, they...
2021-10-02
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Young Digital Classic - Austria 2021

Three ensembles from three different partner countries developed a digital concert format with the aim of addressing it to new and most importantly younger audiences. In the first project phase...
2022-06-05
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Musical Train – Lithuania & Luxembourg 2022

The Center for International Cultural Projects, the UGDA Music School, and the EMCY brought together young European musicians travelling by train from Kaunas to Esch-sur-Alzette (both cities at the...
2022-07-02
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Young Digital Classic - Austria 2022

On 2 July, 2022, at the MuseumsQuartier in Vienna, 15 young musicians performed an excerpt and a modern arrangement of L. Van Beethoven’s “Ode to Joy” three times (1pm, 3pm, 5pm). The arrangement...
2023-10-29
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Artistic Fusion “Drumming In The Living Room” – Luxembourg 2023

From 29 October to 4 November, 2023, Unison Studios in Differdange, Luxembourg, hosted “Drumming in the Living Room”, an event designed to foster interaction and collaboration among artists.
2024-07-13
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Digital Concert Neuwied – Germany 2024

The activity featured a seven-day workshop that brought together nine musicians from across Europe.
2024-08-26
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MOON: Museum Occasional Open Night – Lithuania 2024

MOON: Museum Occasional Open Night embraces the timeless elegance of classical music while infusing it with a modern twist. By combining the melodic beauty of symphonic compositions with a...
2023-11-22
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Glowing Harp Fest: "Synthesis of Arts" - 2023 Croatia

The Glowing Harp Festival 2023: Synthesis of Arts took place on November 22-26, 2023, in Zagreb, Croatia, supported by the Zagreb Harp Festival as part of the B.R.A.N.D. New project, co-founded by...
2024-09-13
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Glowing Harp Fest: ‘Playing With The Tape’– Ukraine 2024

Glowing Harp Fest: ‘Playing with the tape’ is an innovative project set to revolutionize classical music by merging traditional instruments with digital technology.
2024-09-24
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“PEACE – MUSIC – FREEDOM”: International Masterclasses, Workshops and Concerts – Lithuania 2024

By 30 September, the ongoing project in Palanga is bringing together Ukrainian musicians and their European counterparts for a series of enriching masterclasses and concerts.
2024-09-30
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K-Wiki Project

K-Wiki is intended to support young organisations in their foundation and, above all, their continued existence and to help them realise innovative and courageous projects.

PROMO | Video

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Festival | Gallery

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Press | Release

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