Digital Concerts - Brand New Project

Digital Concert Platform

The B.R.A.N.D. NEW project departed from a core issue: how Europe’s emerging classical musicians—many of them prize winners of youth music competitions—would retain an audience in 20 years. The partners developed and implemented innovative concert formats that actively involved the audience in the creative process.

Over the following years, B.R.A.N.D. NEW promoted many young musicians through various projects across five European countries: Austria, Germany, Lithuania, Luxembourg, and Ukraine.

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“PEACE – MUSIC – FREEDOM”: International Masterclasses, Workshops and Concerts – Lithuania 2024

By 30 September, the ongoing project in Palanga is bringing together Ukrainian musicians and their European counterparts for a series of enriching masterclasses and concerts.

Participants are about to engage in intensive sessions with renowned professors from Lithuania, the United Kingdom, Bulgaria, and Switzerland – Jurgis Dvarionas, Aistė Beržanskienė, Irina Georgieva, and Irena Gulzarova – and acquire invaluable insights and skills. The project includes focused discussions on public relations, social media strategies, and audience development. Each participating musician is surveying five individuals to gauge interest in various digital concert formats. Additionally, attendees are learning how to create unforgettable events, which will culminate in performances showcasing their collaborative efforts. This initiative continues to foster cultural exchange, enhance professional growth, and create memorable experiences for both performers and audiences.

EMCY Goes Detect Classic Festival – Germany 2021

The activity consisted in a three-day digital workshop and a seven day in person workshop, bringing together nine musicians from all over Europe. Together with the composer Mathis Nitschke, they developed an innovative concert format that was performed at the Detect Classic Festival 2021 in Neubrandenburg. The workshop was combined with training on PR and marketing.

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Young Digital Classic - Austria 2021

Three ensembles from three different partner countries developed a digital concert format with the aim of addressing it to new and most importantly younger audiences. In the first project phase (2021) the exchange between the ensembles was based on an online workshop due to the corona pandemic organised by “Musik der Jugend” (competition organization of the Austrian Youth Music Competitions).

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[A] Moon project

[A] Apie moon

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Musical Train – Lithuania & Luxembourg 2022

The Center for International Cultural Projects, the UGDA Music School, and the EMCY brought together young European musicians travelling by train from Kaunas to Esch-sur-Alzette (both cities at the time, in 2022, have been holding status of the European Capital of Culture), and then to Brussels.

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Young Digital Classic - Austria 2022

On 2 July, 2022, at the MuseumsQuartier in Vienna, 15 young musicians performed an excerpt and a modern arrangement of L. Van Beethoven’s “Ode to Joy” three times (1pm, 3pm, 5pm). The arrangement was composed by students of the Musik und Kunst Privatuniversität der Stadt Wien under prof. Julia Purgina. Supported by actor and musician Jonatan Blomeier and dancer Coralie Bénard from the Anton Bruckner Private University in Linz, the production was rehearsed and professionally recorded.

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EMCY Conference and General Assembly in Bonn – Germany 2022

Artistic Fusion “Drumming In The Living Room” – Luxembourg 2023

From 29 October to 4 November, 2023, Unison Studios in Differdange, Luxembourg, hosted “Drumming in the Living Room”, an event designed to foster interaction and collaboration among artists.

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Digital Concert Neuwied – Germany 2024

The activity featured a seven-day workshop that brought together nine musicians from across Europe.

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MOON: Museum Occasional Open Night – Lithuania 2024

MOON: Museum Occasional Open Night embraces the timeless elegance of classical music while infusing it with a modern twist. By combining the melodic beauty of symphonic compositions with a mesmerising light show, this concept creates a truly immersive and multisensory experience for the audience.

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Glowing Harp Fest: "Synthesis of Arts" - 2023 Croatia

The Glowing Harp Festival 2023: Synthesis of Arts took place on November 22-26, 2023, in Zagreb, Croatia, supported by the Zagreb Harp Festival as part of the B.R.A.N.D. New project, co-founded by Creative Europe. Five EMCY prize winners were invited, including two from Ukraine—Yelysaveta Rakovska and Viktoriia Smetana (harp), Noelia Cotuna from Spain (harp), Urška Gutnik from Slovenia (violin), and Jernej Misic from the Netherlands (harp, though unable to attend due to a schedule conflict).

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Glowing Harp Fest: ‘Playing With The Tape’– Ukraine 2024

Glowing Harp Fest: ‘Playing with the tape’ is an innovative project set to revolutionize classical music by merging traditional instruments with digital technology.

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EMCY Conference and General Assembly in Vilnius – Lithuania 2024

K-Wiki Project

K-Wiki is intended to support young organisations in their foundation and, above all, their continued existence and to help them realise innovative and courageous projects.

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