Young Digital Classic - Austria 2021

Three ensembles from three different partner countries developed a digital concert format with the aim of addressing it to new and most importantly younger audiences. In the first project phase (2021) the exchange between the ensembles was based on an online workshop due to the corona pandemic organised by “Musik der Jugend” (competition organization of the Austrian Youth Music Competitions).

Influenced by the Covid pandemic, Musik Der Jugend focused with the project Young Digital Classic primarily on a digital workshop and concert format in order to be able to operate independently of any restrictions.Young Digital Classic was carried out with the support of the partner organisations EMCY, UGDA Music School (LUX) and the Center for International Cultural Projects (LTU). Three ensembles with a total of 11 musicians aged between 16 and 25 were involved.

From May to July 2021, the ensembles Quintetto colorante from Austria, Piano Trio Alla Mente from Lithuania and Trio Sonos venti from Luxembourg were trained in cooperation with the Institut für Kulturkonzepte Vienna in online workshops on the following topics: Concert organisation and performance, marketing and social media, programme and music education, moderation and presentation, and digital performance technology. The aim behind this was to provide the participating musicians with a broad knowledge for their future as musicians. In addition, the participation of the young people in the planning and realisation of the digital and hybrid concert was required.

On 2 October 2021, a classical concert took place in all three countries, live at the same time, but also broadcast online. The audience (90 listeners) was offered an on- and offline stage experience. In addition, 160 listeners tuned in to the live stream. A positive result can be summarised from the broad social media campaign on Facebook and Instagram during the entire project phase. Each post achieved more than 50 likes and more than 720 accounts. The live stream was watched by 160 viewers. This means that each of the 11 musicians were able to motivate an average of 14 people to watch the online format. Each musician was able to inspire an average of 8 listeners to attend the concert live. Media reports before and after the concert in the partner countries and in Austria are proof of a successful concept. After the concert, all participants of the project received a certificate from the Institut für Kulturkonzepte. One of the most important conclusions is that despite the almost unlimited possibilities of digitalisation, today's musicians prefer a live format. Face-to-face interaction is preferred.

Participants:

Quintetto colorante (AT): Paul Rischanek, Thomas
Mayrhuber, Lydia Küllinger, Clara Hinterholzer,
Maximilian Riefellner (v.l.)

Piano Trio Alla mente (LT): Viktorija Vorobjovaitė,
Rugilė Juknevičiūtė, Pijus Česaitis (v.l.)

Trio Sonos Venti (LUX): Jéremy Ney, Sally Nickels,
Julie Colin (v.l.)

https://musikderjugend.at/ydc

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